Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1519)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Samsung gets personal | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Megan Haynes

To help launch the latest iteration of Samsung’s Note 4, the brand is getting personal.

Smartphones are essentially an extension of you, says Mark Childs, CMO at Samsung. “Personalization is inherent to the smartphone – we carry [it] everywhere. It’s an expression of ourselves.”

The campaign kicks off today with events across the country at Samsung stores. Shoppers are asked how the phone will enhance their everyday lives, and that emotion/act will be printed on a free T-shirt.

http://strategyonline.ca/2014/10/24/samsung-gets-personal/
 

Post Response